JOHANNA PARV

In this episode of T Talks, Stavros and Valeria are joined by Johanna Parv, Estonian-born and London-based luxury womenswear designer. Johanna speaks on the development of her fashion career, from working at Balenciaga and Dior ateliers in Paris to establishing one of the most innovative brands in the industry. Proposing functional elegance through cross-seasonal outdoor accessories and ready-to-wear pieces designed to adapt to urban active lifestyles, her namesake label integrates femininity and dynamism inspired by urban cyclists, to facilitate freedom of movement for the woman on the go.